Starrly vs Trustpilot: which is better for UK businesses?
If you're looking for a Trustpilot alternative that's built for UK small businesses, works with Google reviews, and doesn't cost a fortune — here's the honest comparison.
From £225–£900+/month
- ✗Trustpilot manages Trustpilot reviews — not Google
- ✗Google reviews drive 95%+ of local search decisions for UK SMEs
- ✗Very expensive for small businesses
- ✗No AI reply generation for Google Business Profile
- ✗Separate platform — adds complexity rather than removing it
From £79/month · No contracts
- ✓Manages Google Business Profile reviews — where your customers actually look
- ✓AI generates replies directly in your Google dashboard
- ✓£79/month — fraction of Trustpilot cost
- ✓The Chrome extension posts replies without leaving Google
- ✓Built for the way UK SMEs actually get found online
The bottom line
If you're a UK small business managing Google reviews, Starrly was built specifically for you. Trustpilot is an enterprise product adapted for the UK market. Starrly started with UK SMEs and works backwards from there.
Try Starrly free for 14 days →
No credit card · No contracts · Cancel any time